Have you seen the Ralph Lauren "Romance" commercial on TV? I found it to be a "beautiful" video, giving the right message and at a sub-conscious level, making the viewers want it! Couldn't be a better time to launch the campaign than during the V-fever time!
You can watch this and all the commercials of Ralph Lauren at the corporate website. Just click on "RL-TV" while you are there and you can watch this commercial.
Alternatively, you can watch this and other variations of this commercial at YouTube.
And, did i mention, it was a TV commercial? I watched it on TV.
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