Monday, January 21, 2008

Slashing Jobs! When will "Yahoo!" Yahooooooo?

When my offer at Yahoo! was put on hold 4 months back, given the reasons that "Yahoo! is re-prioritizing its Business Units", I understood.

Even though, Yahoo Mail maintains a high market share in the US Internet usage for December, 2007, it is very important to note that the user preferences between the top three webmails [Yahoo!, GMail and Live Hotmail] are marginal. This becomes critical when we all know that Yahoo! Mail is one of the leading business units of Yahoo.

It is also worth mentioning that inspite of the dipping share of Yahoo! in Search, Ad, Media, we have not heard a lot from the company to keep Internet users attached and Wall Street watchers happy. There have been a lot of hope lately from the Panama project, but that also could not give Yahoo! the much needed boost.

The most recent news hitting the wires is about Yahoo! laying off about 1400 - 2000 employees. I believe, the human resource is the most vigilant function at Yahoo that is taking actions on re-prioritizing. Instead, it would be a fresh relief to hear Jerry Yang unveil more opportunities and make some positive moves towards re-prioritizing - ones that will make us understand the situation, better.

Appendix 1: Hitwise Report on Internet Usage market Share 2007, December
Rank Website Market Share
1. 5.37%
2. 4.88%
3. 4.72%
4. 3.86%
5. 2.31%
6. 2.01%
7. 1.67%
8. 1.35%
9. 1.05%
10. 0.78%

Appendix 2: Feature Comparison of Yahoo Mail, GMail, Live Hotmail

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